Rick Rubin
OneHealthPort
Rick Rubin, CEO of OneHealthPort, is a leader in the field of security convergence based on his work to secure the exchange of health information, reduce healthcare costs and build a trusted community of healthcare professionals.
In his 25+ years in the health industry, Mr. Rubin has served purchasers, providers, consumers, health plans and policy makers. Previously, Rubin was a director for the e-health division of Siemens Medical Solutions Health Services Corporation and president of the Community Healthcare Connection division for the Pointshare Corporation. Prior to assuming his role at Pointshare, Rubin served as the president and CEO of the Foundation for Health Care Quality and as the president of EconoMedrics Inc.
OneHealthPort was created by a coalition of health plans, physicians and hospitals that joined together to simplify and protect the exchange of business and clinical information. It fills a critical need in the healthcare industry to accurately and efficiently verify the identity of healthcare professionals who access sensitive information across enterprises. OneHealthPort members have increased security, lowered costs, and complied with state and federal regulations. Security has been increased by improving the strength of user authentication, ensuring proper access control and improving the credential revocation process. OneHealthPort has achieved demonstrable cost savings by simplifying the registration and enrollment processes for healthcare providers, reducing call center volume and increasing portal utilization within its trusted community.
OneHealthPort offers healthcare professionals an easy and secure way to access the provider sites of major local health plans, hospitals and other valuable online services. Rather than placing time-consuming phone calls or logging into several different web sites, OneHealthPort users can gain access to information from all participating organizations using one common security solution. Subscribers register only once and are issued a single digital ID that provides Single Sign- on across all participating sites. In addition, all parties within the trusted community enter into a common contractual framework that addresses HIPAA requirements and other information-sharing issues. Finally, OneHealthPort serves as a single source of training to get online services adopted and drive usage.
OneHealthPort has increased enterprise security and reduced risk by strengthening user registration and authentication, facilitating improved access control and tightening the credential revocation process. On behalf of multiple healthcare enterprises, OneHealthPort registers, verifies identity, contracts with and provisions members of the provider community with a digital ID. Using the TriCipher Armored Credential System (TACS), OneHealthPort has implemented a system that increases security for healthcare organizations while at the same time simplifying online access for the provider community. The OneHealthPort system permits great flexibility to meet both short-term needs for immediate security improvements and future migration to stronger forms of multifactor authentication such as hardware tokens, smart cards and PKI as the risks and compliance requirements increase. By providing a common security solution across the community, OneHealthPort has reduced risk for all parties.
The typical health plan contracting with OneHealthPort has been able to lower costs by reducing up to two FTE staff positions through outsourcing of registration and enrollment. Help desk calls for password resets have also been cut by 50 percent since OneHealthPort handles these calls. Total cost savings can reach approximately US $150,000 per year/plan. In addition, OneHealthPort participants have increased security, reduced risk of fraud and achieved a lower likelihood of costly security incidents. Finally, the deployment of the OneHealthPort system has resulted in a 30 percent to 50 percent increase in utilization of web portals over pre-OneHealthPort usage. This increased portal utilization generates cost savings for the plan in reduced call center volume.
Under the direction of Rubin, OneHealthPort has achieved convergence progress in all three domains of people, process and technology.
OneHealthPort has blended a superior technology with an innovative process to simplify and protect access to information for healthcare professionals. Through its online tools and delegated administration, OneHealthPort has expedited the process of registering, receiving and maintaining digital credentials. By providing single sign-on across multiple enterprise portals, OneHealthPort has improved provider workflow significantly. Based on an independent survey, more than 55 percent of OneHealthPort users report that using the system saves at least two to five hours per week. Without OneHealthPort, healthcare professionals would need to engage in a repetitive and inefficient process to comply with multiple registration and credentialing demands. OneHealthPort has truly achieved convergence in simplifying the lives of healthcare professionals, automating and streamlining manual and repetitive processes, and applying the latest security and web technologies to improve workflow.
OneHealthPort has built a trusted community of more than 7,000 healthcare organizations and 24,000 individual users. Participants in the trusted community share common tools, policy and a contractual framework. Within the trusted community, OneHealthPort aggressively promotes its service and the online offerings of the participating healthcare organizations through webcasts, surveys, newsletters and e-mail updates. This outreach process adds new members to the community, expands the benefits of participation to existing members and increases the business value of the security service for portal owners. Through Rubin's and OneHealthPort's work, millions of healthcare transactions have been exchanged securely and efficiently benefiting all members of the community.